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The City of Minnetonka, City of Woodbury, City of Oakdale, Southeast Como Improvement Association and Center for Energy and Environment (CEE) have partnered with the Midwest Renewable Energy Association (MREA) to coordinate a solar group buy in the Greater Minneapolis-St. Paul area. The advantage of a group buy is the power of volume purchasing, which can significantly reduce the up-front costs of installing solar on your home or business.

Dozens of solar group buys have been completed across the country in cities including Portland, Milwaukee, and Chicago, and in states from California to Vermont. Common elements that have led to success include competitive contractor selectioncommunity-led outreach with a trusted community partner, and a limited-time offering.

Competitive Contractor Selection: Solar Twin Cities’ Advisory Committee is comprised of representatives from the MREA, Sunny Day Earth Solutions, paleBLUEdot LLC, Studio Rebus, Inc., and local residents. The MREA will issue a competitive Request for Proposals and select a single installer to carry out the program. This way customers get the simplicity of working with a single installer, plus the confidence that the selection process was competitive.

Community-Led Outreach: The program depends on the strong support of local communities and organizations. Are you part of a neighborhood association, nonprofit organization, school, or workplace that is excited about solar? Help us get the word out by distributing flyers or helping host a Solar Power Hour! Email  to get started.

Limited-time Offering: Nothing motivates people like a deadline. Participants have until August 31, 2018, to decide whether to “go solar.” Installations will take place throughout the program. The time-sensitive nature of the group buy adds urgency into the mix, and helps bring the price down for everyone. How? Read on.

PRICING

The key ingredient for most participants is the pricing for the group buy. The competitive installer selection process ensures the program achieves a price per watt lower than what an individual would generally be able to get on the market. In addition, the price decreases for everyone in the group buy when certain benchmarks are surpassed.

Pricing offered through the Solar Twin Cities Group Buy is not guaranteed to be the least expensive rate for all solar arrays. Larger solar arrays may be able to achieve stand-alone economies of scale that allow for a lower overall cost. Individuals should consider all their options before signing a contract.

How is a solar installer able to offer such low prices through the program? There are two important factors: strong customer education and an economy of scale. 

Strong Customer Education: Community outreach and education are crucial to program success. MREA, a 501(c)3 nonprofit provides renewable energy training and education, works with local organizations to schedule and facilitate a number of one-hour Solar Power Hours around the community. These events help interested homeowners determine whether solar is right for them. We’ve partnered with the Center for Energy and Environment (CEE) to provide residents the best information available on energy efficiency, solar energy, financial incentives and options, how to tell if your site is ready for solar, and how to participate in Solar Twin Cities. Getting well-informed participants to the table saves the installer hours and hours of marketing and education they would otherwise have to do themselves, and in turn, saves you money.

Economy of Scale: Just like in a buyers club or co-op, the more people participate, the lower the cost is for the service provider (in this case, a solar installer), and the lower the prices are for participants. Your participation matters, and it always helps when folks talk to their friends and neighbors about the group buy.

ABOUT THE INSTALLER

The solar installer for this program will be selected through a competitive Request for Proposals in Spring 2018.

WHAT NEXT?

Now that you’ve become familiar with how the program works, the next step is to become informed about purchasing solar. Click here to view the schedule for our upcoming Solar Power Hours and updates about the program. We’re excited to meet you and get started!