Building on the success of the Solarize Metro East in 2018, and Madison County / Glen Carbon program in 2017, The Madison County Sustainability Program, the Cities of Columbia and Belleville, Illinois, Lewis and Clark Community College, and Glen Carbon Cool Cities Committee have partnered with the Midwest Renewable Energy Association (MREA) to coordinate another solar group buy in Madison County and St. Clair County, Illinois. This year, in addition to properties in Madison and St. Clair Counties, program eligibility extends to Monroe County properties. The advantage of a group buy is the power of volume purchasing, which can significantly reduce the up-front costs of installing solar on your home or business. The group buy is open to all Madison County, St. Clair County, and Monroe County, Illinois property owners.
Dozens of solar group buys have been completed across the country in cities including Portland, Milwaukee, and Chicago, counties such as neighboring Iowa County, and in states from California to Vermont. Common elements that have led to success include competitive contractor selection, community-led outreach with a trusted community partner, and a limited-time offering.
Competitive Contractor Selection: Grow Solar Metro East’s Advisory Committee is comprised of representatives from the MREA, Madison County government, Sierra Club, Glen Carbon Cool Cities Committee, and local residents. The MREA will issue a competitive Request for Proposals and select a single installer to help carry out the program. This way customers get the simplicity of working with a single installer, plus the confidence that the selection process was competitive.
Community-Led Outreach: The program depends on the strong support of local jurisdictions and community organizations. Are you part of a neighborhood association, nonprofit organization, school, or workplace that is excited about solar? Help us get the word out by distributing flyers or helping host a Solar Power Hour! Email to get started.
Limited-time Offering: Nothing motivates people like a deadline. Participants have until October 31, 2019 to decide whether to go solar. Installations will take place throughout the program. The time-sensitive nature of the group buy adds urgency into the mix, and helps bring the price down for everyone. How? Read on.
The key ingredient for most participants is the pricing for the group buy. The competitive installer selection process ensures the program achieves a price per watt lower than what an individual would generally be able to get on the market. In addition, the price decreases for everyone in the group buy when certain benchmarks are surpassed.
Pricing offered through the Grow Solar Metro East Group Buy is not guaranteed to be the least expensive rate for all solar arrays. Larger solar arrays may be able to achieve stand-alone economies of scale that allow for a lower overall cost. Individuals should consider all their options before signing a contract.
How is a solar installer able to offer such low prices through the program? There are two important factors: strong customer education and an economy of scale.
Strong Customer Education: Community outreach and education are crucial to program success. MREA, a 501(c)3 nonprofit provides renewable energy training and education, works with local organizations to schedule and facilitate a number of one-hour Solar Power Hours around the community. These events help interested homeowners determine whether solar is right for them. We’ll go over the basics of solar, financials, how to tell if your site is ready for solar, and how to participate in Grow Solar Metro East. Getting well-informed participants to the table saves the installer hours and hours of marketing and education they would otherwise have to do themselves, and in turn, saves you money. This educational effort is also endorsed by villages of East Alton, Glen Carbon, Godfrey, Hamel, and Maryville, and cities of Alton, Belleville, Collinsville, Columbia, and Edwardsville.
Economy of Scale: Just like in a buyers club or co-op, the more people participate, the lower the cost is for the service provider (in this case, a solar installer), and the lower the prices are for participants. As we collectively reach benchmarks of 50, 150, and 250 kilowatts of solar, the price for everyone will come down 1, 2, and 3%, as shown in the table below. Your participation matters, and it always helps when folks talk to their friends and neighbors about the group buy.
ABOUT THE INSTALLER
StraightUp Solar is a BBB A+, locally owned and environmentally-conscious Certified B Corp founded in 2006. Since then, StraightUp Solar has completed more than 1,300 solar energy installations totaling over 13MW and continues to serve the Metro East region from offices located in Swansea, Illinois and St. Louis, Missouri. StraightUp Solar is a member-owner in both the Amicus Solar Cooperative and the Amicus O&M Cooperative, and is proud to be an active voice in the Illinois Solar Energy Association. StraightUp Solar is also a seven time solar group buy veteran, including both previous Metro East-area group buys, resulting in 2.6 MW of successful installations for 260+ participants over all seven 2016-2018 IL group solar programs to date.
The solar installer for this program was selected through a competitive Request for Proposals in early 2019.
Now that you’ve become familiar with how the program works, the next step is to become informed about purchasing solar. Click here to view the schedule for our upcoming Solar Power Hours and updates about the program. We’re excited to meet you and get started!