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The Village of Glen Carbon, Madison County Sustainability Program, and Glen Carbon Cool Cities Committee have partnered with the Midwest Renewable Energy Association (MREA) and the Grow Solar Partnership to coordinate a solar group buy in Madison County. The advantage of a group buy is the power of volume purchasing, which can significantly reduce the up-front costs of installing solar on your home or business. You do not need to be a Village of Glen Carbon resident to participate – the group buy is open to all Madison County residents and commercial property owners.

Dozens of solar group buys have been completed across the country in cities like Portland, Milwaukee, and Chicago, and in states from California to Vermont. Among all of them, there have been some common elements that led to success: competitive contractor selection, community-led outreach with a trusted community partner, and a limited-time offering.

Competitive Contractor Selection: Solar Glen Carbon & Madison County’s advisory committee is comprised of representatives from the Town of Glen Carbon, Madison County Sustainability Program, and Glen Carbon Cool Cities Committee. MREA issued a competitive Request for Proposals and the advisory committee selected a single installer to help carry out the program. This way customers get the simplicity of a single installer, plus the confidence that the selection was made from a number of competitive choices.

Community-Led Outreach: Solar Glen Carbon & Madison County would not be possible without the strong support of the Town of Glen Carbon & Madison County and local organizations. Are you part of a neighborhood association, nonprofit organization, school, or workplace that is excited about solar? Help us get the word out by distributing flyers or hosting a Solar Power Hour! Email to get started.

Limited-time Offering: Nothing motivates people like a deadline. The time-sensitive nature of the group buy adds urgency into the mix, and helps bring the price down for everyone. How? Read on.


The key ingredient for most participants is the pricing for the group buy. The competitive bidding process ensures Solar Glen Carbon & Madison County achieves a price per watt lower than any individual would generally be able to get on the market. In addition, the price comes down for everyone when certain benchmarks are surpassed. For example, once the participants of the group buy collectively reach 50 kW of capacity, everyone gets an additional reduction of the price of their array. An additional reduction of price happens at the 150 kW mark, and again at 250 kW.

How is a solar installer able to offer such low prices through the program? There are two important factors: strong customer education and an economy of scale. 

Strong Customer Education: Crucial to the success of the program is the community outreach and education we do. The MREA, a 501(c)3 nonprofit that does training and education around renewable energy, works with local organizations to schedule and facilitate a number of 1-hour-long Solar Power Hours around the community. These events help interested home and business owners determine whether solar is right for them. We’ll go over the basics of solar, market trends, financials, how to tell if your site is ready for solar, and how to participate in Solar Glen Carbon & Madison County. Getting well-informed participants to the table saves the installer hours and hours of marketing and education they would otherwise have to do themselves, and in turn saves you money.

Economy of Scale: Just like in a buyers club or co-op, the more people participate, the lower the cost is for the service provider (in this case, a solar installer), and the lower the prices are for participants. Your participation matters, and it always helps when folks talk to their friends and neighbors about the group buy.


Now that you’ve become familiar with how the program works, the next step is to become informed about purchasing solar. Click here to view the schedule for our upcoming Solar Power Hours and updates about the program. We’re excited to meet you and get started!




StraightUp Solar is a Better Business Bureau A+ rated, turn-key solar PV installer, with North American Board of Certified Energy Practitioners (NABCEP) PV Installation™ and PV Technical Sales™ professionals on staff, in addition to an in-house Master Electrician. Headquartered in St. Louis with offices in Bloomington and Swansea, Illinois, StraightUp Solar recently celebrated a decade of experience with 7+ megawatts (MW) of solar energy installations located at homes, schools, & businesses throughout the region.

StraightUp Solar is a Certified Benefit Corporation, a member-owner in the Amicus Solar Cooperative, and is active in the leadership of the Illinois Solar Energy Association and the Missouri Solar Energy Industries Association. Their team is comprised of 35 local solar professionals who are dedicated to the effective management of solar energy projects at every scale. In 2016, StraightUp Solar was selected as the lead solar installer for the Solar Urbana-Champaign, Solar Bloomington-Normal, and Solarize Godfrey group solar programs, which added over 1 MW of new solar capacity to local communities. In 2017, based on their strong professional qualifications and ability to offer affordable and high quality solar installations, they were chosen to lead the Solarize Madison County / Glen Carbon program. Visit to learn more about StraightUp Solar’s experience & capabilities.


Solar Chicago logo

Solar Chicago was a community-wide residential group solar discount program that was offered by the City of Chicago, the World Wildlife Fund, ELPC and Vote Solar. Chicago and surrounding communities participated in this program to help homeowners of single-family homes and 2-flats pool their buying power for solar.

Through the efforts of many people and organizations around Chicagoland, over 2,100 people registered for the program resulting in over 400kW of newly contracted solar capacity.

MkeSolarGroupBuysThe City of Milwaukee has partnered with the Midwest Renewable Energy Association (MREA) and the Riverwest Cooperative Alliance to coordinate neighborhood-based group buys in the City of Milwaukee.

The main focus and outreach is concentrated in the targeted neighborhoods. Solar group buys have been completed in several Milwaukee neighborhoods. As a result, 92 home and business owners have installed new solar electric and solar hot water systems totaling 322 kW of clean, renewable energy.